About the book (EN)
The Future car is here now.
This year – 2017 – we will see self-driving cars on Swedish roads. We have moved border post ”in the future” to NOW.
This website is a forerunner to a book that I am writing on how autonomous vehicles will affect society.
It may be the biggest social change of our generation will. Especially in Sweden, whose prosperity in many ways has been linked to the automotive and transportation industry.
This is what the book is about.
When the internal combustion engine made the car possible it changed society fundamentally, man was freed from many previous shackles. Distance was no longer an obstacle. Engines could do many men’s work. Factories arose in the cities. Peasants became workers who became white collar workers. Highways were built and so where supermarkets. The cities spread out beyond the city center.
The Swedish proverb ”Villa, Vovve, Volvo” was a signal of the ideal family with ”House, Dog and Volvo”
It is a societal transformation that is unprecedented.
Now many representatives of the automotive industry claim that the car will change more during the next five years than it has done in the last 50 years. It’s not futurist saying but General Motors CEO Dan Ammann and other representatives of the old traditional brands.
There are several reasons for the change, electrification, connected vehicles, and mobility.
But it becomes really revolutionary when the driver is taken out of the driver’s seat.
It is happening now in Sweden. Volvo Cars will start tests with real people using the autonomous Volvo XC90 on real roads in Gothenburg.
The book is tentatively divided into three parts.
- The car goes from being hardware to become software.
A detailed but comprehensible description of how self-driving cars work. How they see, hear, feel and think. I discuss the advantages, disadvantages, risks and opportunities of self-driving cars.
- Sweden can be in pool position or overtaken. Sweden’s has a unique position. Volvo, Volvo Trucks, Scania and Autoliv and Ericsson are all well positioned in the race towards self-driving cars.At the same time, what if the driver profession disappears, what happens to all the small and medium-sized hauliers and taxi firms available around the country? And in the next step, digger operators and drivers of work vehicles.
- Step-by-step or total disruption. In this part, I’ll sketch different scenarios of how autonomous vehicle will develop. From rather slow incremental change to a disruptive that change the conditions in the same way as the digital camera made film totally irrelevant in a few years. Who will be the winners and losers in each case?
I am releasing the book in 2017 because 2016 was the year when the industry – for a lot of reasons, economic, technical, environmental and perhaps psychological – almost unanimously decided that self-driving was the way forward. Billions of dollar were invested and strategic partnerships created and suddenly, the border of what recently was the something in distant future now is…NOW.